Design
Projects

A decorative shell with a symmetrical opening, placed against a gradient background that transitions from purple to blue to green.

I work across brand strategy, identity, language and digital experience, creating coherent systems that connect ideas with how organisations look, speak and behave.

From focused design assignments to complete brand programmes, my work spans large organisations, independent businesses and self-initiated ventures.

Four geometric shapes: a white star, a yellow diamond, a yellow four-leaf clover, and a yellow embossed circle with a scalloped edge.
Black and white infographic divided into four quadrants with text in each section. Top left: "HOW TO INCREASE YOUR INTELLIGENCE." Top right: "A FEW SIMPLE TIPS." Bottom left: "READ BOOKS." Bottom right: "CHALLENGE YOUR BRAIN."
Abstract geometric pattern with navy blue shapes arranged in a grid on a light background.

Selected Work

Close-up of a blue surface with subtle gradient.

Flynt Studio

An AI platform for building and managing brands in one connected system.

Selected Work

Filth Latex

Person with curly hair wearing a shiny black outfit, leaning forward with intense expression, set against a plain light background.

Fashion for the Liberated

Brand identity and creative direction for an independent fashion label with an unapologetic attitude and provocative visual language.

Selected Work

The Hove Practice

Abstract artwork featuring a large, stylized tree in shades of blue and teal on a dark background, with geometric lines and shapes overlaying parts of the image.

Visual strategy and identity for an independent GP practice, creating a distinctive and coherent presence across digital, communications and environmental design.

Selected Work

Nile Hq

Creative and digital direction for Edinburgh-based strategic design consultancy Nile, developing a coherent visual language from initial workshops through to website delivery.

Collage of images and text from a design or marketing presentation, including photos of people working on creative projects, color palettes, charts, and the words "Game Changers" in various sections.

Selected Work

Nile Hq + Glenmorangie

Reimagining customer journeys for Glenmorangie’s Tain distillery, placing digital at the heart of new ways for visitors to experience and engage with the brand.

A person holding a smartphone displaying a booking website for Glenmorangie Distillery tour at Tain, with a modern glass building against a blue sky in the background.

Selected Work

Vero Screening

Close-up of a color chart showing various shades of blue and gray, labeled with names such as Brilliant Blue to Electric Blue, and Stone to Dark Grey, on a piece of paper on a wooden surface.

Brand evolution

A long-standing creative partnership with Vero, evolving its brand, digital products and communications through a coherent verbal and visual language.

World map with statistics about global screening experts, languages spoken, and countries served, with a purple gradient background.

Vero = Accurate

Creating an interim brand fusion following Vero’s acquisition by US behemoth Accurate, bringing together both visual identities without losing Vero’s established character.

Tablet screen displaying a map regional selection interface with options for North America, South America, Europe, Africa, Australasia, and Asia.

Selected Work

Design Archive

A selection of earlier work spanning brand, design systems, digital products and communications for organisations including Legal & General, Reckitt Benckiser, HSBC and Campus Society.

Two smartphones displaying social media apps on a plain background.
Digital achievement badge for mission accomplished, John, reaching the rank of super-trooper, with a Star Wars stormtrooper helmet icon, and a button labeled 'Publish my Channel'.
A black and white photo of a woman with long hair, smiling, on a magazine page with pink and white text.
Three posters with data science themes; the left poster is black with concentric circles and text; the middle poster is pink with concentric circles and text; the right poster is gray with X-ray images of skulls.
Three posters with data science themes; the left poster is black with concentric circles and text; the middle poster is pink with concentric circles and text; the right poster is gray with X-ray images of skulls.
An Apple iMac computer with a stock market or financial dashboard on its screen, showing stock prices, latest results, and percentage changes.