EMPLOYMENT + HR SCREENING

Vero = Accurate

Accurate, a large US-based international screening corporation, recently acquired my longtime client, Vero.

As a result, Vero’s branding would need to be altered but without losing its strong and recognisable identity. Some form of brand ‘fusion’ - at least in the interim - would need to be considered for upcoming events, amalgamating the visual strengths of both organisations.

Vero logo on a black circular background.
An illustration of the letter 'a' with a pink right triangle attached to its lower right side.

Creative Direction
Branding
Presentation Design
Event Design

amalgamating the visual strengths of both organisations

BRAND ‘FUSION’

Two rows of six colored circles each, arranged horizontally with a black background. The top row has dark blue, royal blue, magenta, silver, lavender, and light purple circles. The bottom row has royal blue, pink, black, orange, and gray circles.
Three geometric shapes: a circular gradient with a starburst pattern, a square with a gradient of reddish-orange hues, and a pink right-angled triangle.
Abstract digital artwork with a pink background and a circular pattern of overlapping semi-transparent black triangles.
Two men in conversation, one older with glasses and white hair, the other younger with glasses, both in a professional discussion, image has a blue overlay and geometric design elements.
Three interconnected squares filled with geometric pink and blue patterns on a white background.
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Slide titled 'Star-spangled Screening' with a small star icon above the text and the company logo 'accuratevero' at the bottom.
Blue presentation slide with white text stating 'We specialize in background screening' and a subtitle in parentheses that says '(Ditto, we just spell it differently)'.

HRTech Conference Event

Architectural model of a small theater or auditorium with white walls and curved layout, placed on a table.
Architectural model of an interior space with curved white walls and rectangular display panels, set on a floor plan with a circular design.
A detailed architectural model of a small interior space featuring white walls, a circular colored floor plan, and a small rectangular wall feature, placed on a white table near a window.
A miniature architectural model of a room or stage with white walls and curved partition walls, a plain rectangular picture frame on the back wall, and a base with geometric patterns in pink and gray.
A smiling woman with glasses sitting at a desk in an office environment, accompanied by a website overlay with business information and statistics.
A digital advertisement for a candidate screening service featuring a smiling man with curly hair and beard on a purple background with geometric shapes. Text highlights global expertise, entrepreneurial spirit, and positive candidate experience.
A marketing infographic for Accurate Veri, emphasizing background screening services with a purple-pink gradient background, a woman in grayscale, and world map details.
Trade show booth with pink and purple graphics, global map, and text about background screening services. Features seating, display screens, and large informational panels.
Trade show booth with purple and pink branding for 'accurate', including a curved backdrop with large images, two chairs, two screens, and informational displays.
Trade show booth with purple walls, branding for 'accurate,' featuring text about enterprise client services, a large photo of a man, a world map, and seating area with tables and chairs.
Booth at a trade show with a blue curved display. A screen shows a woman in an office setting, with the word 'Comply' overlaid. Text on the booth reads 'accurate', 'Glocalized screening experts, Entrepreneurial and agile, Passionate about service.'
Trade show booth for Accurate, a background screening company, featuring purple and blue walls, a TV screen, informational posters, and a small table with laptops.
Two-page corporate flyer with a purple and blue geometric background. The left page features a woman's smiling face with text 'Making every hire the start of a success story' and the company logo 'accurate' at the bottom. The right page details the company's background screening services, benefits, icons of services like pre-employment screening, criminal record searches, compliance, online social presence, activity verification, global searches, driving history, workforce monitoring, and statistics on languages, countries served, and annual checks.
Business card with a blue and purple gradient background. The front displays the logo 'accurate vero.' The back contains the name William Craig, title Senior Screening Consultant, with contact details including a phone number, email, and website.

RecFest Event

Group of stylized icons representing fashion items: a pink sleeveless top, white hat with pink star, white and pink bag with lightning bolt, pink fabric, pair of orange flip-flops, and a coin with a pink star.
Logo text that says 'Life's a Beach' in black, cursive font.
Deck chair with a fabric backrest displaying the logo 'vero.' and the tagline 'Every hire is the start of an adventure' on a plain white background.
A stylized orange map with topographic lines, featuring the black text "The Adventure Starts Here" and a small black circle with the word "VERO" at the top center. An arrow points downward at the center.
Pink logo with circular text that reads "Every Hire's An Adventure" and "ESTD 1997" on sides, with a stylized signature of the word "Vero" in the center.
Two eco-friendly stickers with the text "Carbonsions of Off Set." The left sticker is round with a gray border, green text, and a black center featuring a leaf inside a recycling symbol. The right sticker is also round, green, with white text, and depicts a mountain range with trees at the base.
A vehicle with graphics advertising 'accurate' background screening services, featuring mountain landscape, trees, and ladder graphics in a nature theme.
Rear view of a brown adventure camper van with mountain and bird graphic design. The left spare tire cover has a black background with yellow text and logo that reads 'Every Hire's Vero ESTD 1997'. The right window has a quote in yellow text: 'Every hire is the start of an adventure.' The van has gray side mirrors, a yellow license plate, and red and white tail lights.
A camper van with a forest and mountain graphic, company branding, and the slogan 'Every hire is the start of an adventure.'
Outdoor event with tents, people, flags, and a vintage Mercedes camper van displaying an orange 'Vero' sign on the windshield. Lounge chairs are in the foreground, and large green trees and a partly cloudy sky are in the background.