Design Projects

Nile Digital Refresh

Overview

Nile is an Edinburgh-based strategic design consultancy working with organisations to solve complex business and customer challenges.

I was brought in to help develop a more coherent digital expression of the existing brand, beginning with workshops to establish how its visual language could evolve across the website.

The word 'nile' in lowercase black text on a white background.

My Role

Working closely with Nile’s internal team, I led the creative and digital direction of the refresh, developing the visual language and design system through to detailed website design.

I also worked with the development team through the WordPress build, helping ensure the design was translated consistently into the finished site.

Impact

The refresh gave Nile a clearer and more coherent digital presence, providing the internal team with a flexible visual system that could be applied consistently across the website and wider communications.

creating a coherent language system that would bring everyone on board

Color swatches labeled Damson, Blueberry, Quince, and Peach with hexadecimal color codes, arranged from dark blue to light pink.
A colorful data visualization chart depicting taggings of data visualizations for three different items: Raspberry, Guava, and Gooseberry, each colored pink, peach, and green respectively, with labeled data points and percentage scales at the top.
Three abstract geometric patterns, each on a different colored background, with various triangle and parallelogram shapes arranged in a grid.
A graphic design featuring a series of concentric circles on the left and a series of overlapping squares on the right, all in white on a blue background.
Gradient background transitioning from green on the left to blue on the right with small text at the bottom right reading 'Green Apple > Blueberry'.
Gradient background transitioning from green on the left to blue on the right with small text at the bottom right reading 'Green Apple > Blueberry'.
The image shows a yellow background with the text 'We're backing big ideas that we feel can change the world.' in large blue letters, along with a small company logo and an arrow below.
The image shows a yellow background with the text 'We're backing big ideas that we feel can change the world.' in large blue letters, along with a small company logo and an arrow below.
Text displaying seed funding of $3.6 million and the creation of highly skilled jobs
A woman with dark hair and a striped shirt, sitting indoors and looking at her phone. The image is overlaid with a pink filter.
A graphic design featuring blue, black, and pink sections with overlapping squares. Text in large blue font states, 'We are a strategic design company bringing clarity and certainty to problems worth solving.' A small pink section contains the word 'Exizent' and the phrase 'Bringing Bereavement into the 21st Century.' Next to the text, there is an image of purple flowers against a clear blue sky.
Three professional headshots of team members with their titles and bios. From left to right: Dr. Alexa Haynes, Head of Research, smiling, with short curly hair and floral shirt; Bridgette Bell, Principal Designer, smiling, with long blonde hair and black top; Callum Ritchie, Senior Consultant, UX & UI, smiling, with short brown hair and black jacket.
Three people standing in front of gradient backgrounds, a young man on the left, a woman in the middle, and another man on the right, all smiling gently.
Three people standing in front of gradient backgrounds, a young man on the left, a woman in the middle, and another man on the right, all smiling gently.
Laptop displaying a website with a white background, flowers taped to the wall, and a headline that reads 'Bringing bereavement into the 21st Century'.
Smartphone display showing a website with the text 'We’re backing big ideas that we feel can change the world' in blue on a yellow background, with a white section below containing additional text about helping executives, design leaders, and changemakers.
Laptop screen displaying a webpage titled 'Insight' with a list of articles, including images of LEGO figures, a castle, and a group of people working on a computer.
Two smartphones displaying a website for Nile, a strategic design consultancy, with one showing the homepage and the other displaying a section about supporting startups and scale-ups.
iMac computer on a white desk displaying a webpage titled 'Nile's guide to remote research tools.'