Design Projects

Nile Digital Refresh

Overview

Nile is an Edinburgh-based strategic design consultancy working with organisations to solve complex business and customer challenges.

I was brought in to help develop a more coherent digital expression of the existing brand, beginning with workshops to establish how its visual language could evolve across the website.

The word 'nile' in lowercase black text on a white background.

My Role

Working closely with Nile’s internal team, I led the creative and digital direction of the refresh, developing the visual language and design system through to detailed website design.

I also worked with the development team through the WordPress build, helping ensure the design was translated consistently into the finished site.

Impact

The refresh gave Nile a clearer and more coherent digital presence, providing the internal team with a flexible visual system that could be applied consistently across the website and wider communications.

Creating a coherent language system that would bring everyone on board

Three people standing in front of gradient backgrounds, a young man on the left, a woman in the middle, and another man on the right, all smiling gently.
Three people standing in front of gradient backgrounds, a young man on the left, a woman in the middle, and another man on the right, all smiling gently.
Color swatches labeled Damson, Blueberry, Quince, and Peach with hexadecimal color codes, arranged from dark blue to light pink.
A colorful data visualization chart depicting taggings of data visualizations for three different items: Raspberry, Guava, and Gooseberry, each colored pink, peach, and green respectively, with labeled data points and percentage scales at the top.
Three abstract geometric patterns, each on a different colored background, with various triangle and parallelogram shapes arranged in a grid.
A graphic design featuring a series of concentric circles on the left and a series of overlapping squares on the right, all in white on a blue background.
Gradient background transitioning from green on the left to blue on the right with small text at the bottom right reading 'Green Apple > Blueberry'.
Gradient background transitioning from green on the left to blue on the right with small text at the bottom right reading 'Green Apple > Blueberry'.
The image shows a yellow background with the text 'We're backing big ideas that we feel can change the world.' in large blue letters, along with a small company logo and an arrow below.
The image shows a yellow background with the text 'We're backing big ideas that we feel can change the world.' in large blue letters, along with a small company logo and an arrow below.
Text displaying seed funding of $3.6 million and the creation of highly skilled jobs
A woman with dark hair and a striped shirt, sitting indoors and looking at her phone. The image is overlaid with a pink filter.
A graphic design featuring blue, black, and pink sections with overlapping squares. Text in large blue font states, 'We are a strategic design company bringing clarity and certainty to problems worth solving.' A small pink section contains the word 'Exizent' and the phrase 'Bringing Bereavement into the 21st Century.' Next to the text, there is an image of purple flowers against a clear blue sky.
Three professional headshots of team members with their titles and bios. From left to right: Dr. Alexa Haynes, Head of Research, smiling, with short curly hair and floral shirt; Bridgette Bell, Principal Designer, smiling, with long blonde hair and black top; Callum Ritchie, Senior Consultant, UX & UI, smiling, with short brown hair and black jacket.
Laptop displaying a website with a white background, flowers taped to the wall, and a headline that reads 'Bringing bereavement into the 21st Century'.
Smartphone display showing a website with the text 'We’re backing big ideas that we feel can change the world' in blue on a yellow background, with a white section below containing additional text about helping executives, design leaders, and changemakers.
Laptop screen displaying a webpage titled 'Insight' with a list of articles, including images of LEGO figures, a castle, and a group of people working on a computer.
Two smartphones displaying a website for Nile, a strategic design consultancy, with one showing the homepage and the other displaying a section about supporting startups and scale-ups.
iMac computer on a white desk displaying a webpage titled 'Nile's guide to remote research tools.'