EMPLOYMENT + HR SCREENING

Vero SCREENING

I've worked with Vero, an ambitious Brighton-based business specialising in international screening, periodically since 2012.

During these assignments, I delivered various design solutions - web, product, and print - developing a comprehensive brand voice that encompassed verbal, written and visual systems.

Prior to their recent acquisition, we conducted an extensive exercise that included all forms of brand communications, both internal and external, digital products, responsive web, presentations, short films, printed materials, an overarching design language system and, at its core, a physical brand standards manual.

The word 'vero.' in black lowercase letters on a white circular background.

Creative Direction
Branding
Design Systems
App UI
Web UI
Content Design
Presentation Design
Event Design
Print

developing a comprehensive brand voice that encompassed verbal, written and visual systems

“DP are the creative force behind our company-wide rebranding project. They worked closely with the Vero leadership team to help us clearly express who we are as a brand and better present what we offer as a business.”

Rupert Emson, Chief Executive Officer, Vero Screening

BRAND STANDARDS MANUAL

Close-up of a yellow book or pamphlet with bold black text that reads, 'This brand standards manual serves as our lodestar, guiding all our communications - verbal, written, and visual.' Additional smaller text is also visible.
Design showing typography styles with examples of Benton Modern Roman and Proxima Nova fonts, including alphabet, numbers, and symbols, on a dark background placed on a wooden surface.
A printed page with the title 'Documentation Hierarchy.' featuring a large room with yellow walls, a woman holding a globe, and ceiling lights designed as globes. Other images include a blue background with white dots, an elderly woman, a crowd of people crossing a street, and a cityscape at night.
A printed page showing a design grid with five black circles, one containing the word 'Vero' in white text.
Open booklet page showing data visualization overview with a color palette, bar graphs, and pie charts.

Our messaging, colours, imagery, and fonts all come with meaning, which we're incredibly proud of. And our Marketing Team has all the resources they need at their fingertips, so they can fully realise the potential of our new brand and our business.

Georgina Wilson, Head of Strategy and Planning, Vero Screening

Open book with pink pages displaying black icon illustrations on right page and white text on left page, placed on wooden surface.
Open book on a wooden table showing a page with the title 'How We Write. Cleverly' and a list of adjectives and keywords describing effective writing, including words like 'innovative,' 'smart,' and 'knowledgeable.'
Open book displaying color information about Charcoal Grey with sample color swatches, RGB and HEX codes, on a wooden surface.
Open booklet with white and yellow pages, introduction to Arc design language system, title says "Say Hello to Arc. Our Design Language System."

PRINTED BROCHURE

Open brochure or magazine featuring images of modern architecture, a woman with long blonde hair viewing a display, and a pedestrian bridge.
Open booklet with a nighttime cityscape photo showing light trails of moving vehicles on the left page and a paragraph of text on the right page.

The tools DP provided, and the lessons we learned along the way, have enabled us to move forward with confidence and with an image that truly represents us.

Rupert Emson, Chief Executive Officer, Vero Screening

Open booklet with colorful overlapping circles in blue, yellow, pink, green, purple, and black on white background.
A hand holding an open book or pamphlet with yellow and white pages. The visible page contains a list of items such as screening, checks, verifications, and searches, printed in small text.
Open booklet with a white left page containing black text about partnership and a photograph of a woman sitting by a window with globes hanging from the ceiling. The right page is yellow with minimal text in the bottom right corner, including contact information and address.
Open booklet or magazine displaying a list of countries, with a focus on the section about continents and some specific nations.
An open brochure featuring a photo of a busy crosswalk filled with pedestrians from a bird's eye view on the right page, and black text on the left page.

DIGITAL SYSTEMS

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Vero/Go. Self Service Application

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Vero Website

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Two smartphones displaying search results for 'B' on a website. The left phone shows a homepage about state-of-the-art technology, and the right phone shows a search results page with a link about planning for the impacts of Brexit.

VeroPoint. Internal and Client Resources Library

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Brand Portal. Vero’s Internal Repository

Two tablets side by side displaying photography-related digital publications; the left tablet shows a cover page with aerial view of people crossing a street, titled 'Bringing Vero to life,' with a pink download button, and a sidebar with download options; the right tablet displays pages from a lookbook with images of cityscapes and architecture, titled 'Lookbook,' and sections on photographic concepts and visual systems.

CLIENT-FACING AND INTERNAL COMMUNICATIONS

A mammoth task. Over 150 separate internal documents were assessed, collated, designed for and the styles applied and locked in Microsoft by the internal tech team.

Every variability was analysed and catered for (there were many!). From tables, charts, iconography, and data visualisation through to presentations and cover pages - and all aligned to our comprehensive, new language system, Arc.

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EMPLOYMENT GUIDEBOOK

Laptop screen displaying a presentation slide titled "Environment, Sustainability & Governance," with a forest background and a green bar at the bottom.
A tablet displaying a guidebook overview with text, a purple background, and a photo of a woman gesturing with her hands.
Tablet displaying a presentation slide titled 'Our Brand Behaviours' on a dark background with some pink and white text, placed on a gray surface with a stylus beside it.
Person holding a smartphone with a workplace diversity message on the screen, beside a cup of coffee on a white wooden table.
A person holding a smartphone displaying a website section titled 'Our Brand Behaviours' with text about interactions and reputation, and highlighted points 'Create Value' and 'Listen and Learn'.
A person holding a smartphone displaying a quote that reads, 'Honesty and integrity are a fundamental requirement of all our employees when performing their duties,' on a gradient pink and orange background.

VERO GREEN

A smartphone displaying a green forest with the text "Driving our business towards a greener future" overlaid on the image.
Green background with white text reading, "As our business grows, we recognize the impact of our activities on the natural environment," and a small globe icon at the top.
An illustration of two trees, one with a full, leafy top and the other with a more sparse, rounded top, both outlined in green.
Green badge with the text 'Earn 30 trees' in white font.
A brochure with a green and white theme, featuring an image of a forest with trees, and text about achieving carbon neutrality, environmental impact, and phased objectives for 2022-2023.
Hand holding a smartphone displaying a webpage titled 'Phase One 2022/2023,' with green themed text about achieving carbon neutral status, against a dark green background with leaf patterns.
Laptop displaying a website with an image of children planting a sapling, with the text 'Towards a greener, more sustainable future' and a button labeled 'Discover how we're going green'.

INSIGHT

A colorful infographic titled 'Screening by Numbers' displaying various types of employee background checks with percentages and pie charts illustrating the proportion of checks performed, set against a blue gradient background.
A detailed infographic titled 'Screening by Numbers' showing various percentages of potential and existing employees screened in different HR categories, illustrated with bar graphs in multiple colors representing different percentage ranges.
A survey result image showing that 81% agree that candidate or employee experience during screening process is increasingly important, with various attributes like security protocols, monitoring, integration, speed, and others listed with their percentage importance.
Page from a report with the title "Foreword" and text discussing the impact of recent exceptional circumstances on business and employment screening services, mentioning remote work, internal culture, and strategic goals.
A data visualization report titled 'Black Swans' about changes in employment screening processes due to digital hiring. It features a horizontal bar chart with percentages for various screening types like criminal record checks, CV comparison checks, ID verification, and social media checks. An illustration of orange swans transitioning into gray swans represents the impact of remote digital hiring on background screening, with 41% shown as the significant change.