HEALTHCARE
The Hove Practice
Private healthcare specialists, The Hove Practice, asked me to completely redevelop their brand from scratch.
Their imminent move to new high street, state-of-the-art premises in central Hove would allow them access to different clientele, and modernising their entire visual offering with future expansion in mind was front and centre.
We conducted a range of workshops to establish both their needs and desires with specific focus on client care and clarity of information before moving headlong into their branding.
Modernising their entire visual offering with future expansion in mind
Creative Direction
Workshops
Logo Design
Branding - Visual and Written
Design Collateral
Website
Shopfront
Brand book
Personality
Traits and Positioning Statements
Establishing Brand Voice
Logo Development
Taking the simple, universal symbol for health, tweaking, rotating and combining it to create devices that would serve as the main brand marque and for holding and pattern motifs.
The logo is their ‘jewel’ - a mark that encapsulates their distinctive qualities and the premium nature of their services.
And it acts as a positive signifier (+) extolling the many plus sides of a healthier lifestyle.
Building an Identity
Applying the brand
