We were asked to reimagine new and exciting customer journeys for the Glenmorangie distillery at Tain in Scotland.

Utilising digital at the heart of their experiences,  Glenmorangie commissioned Nile to investigate how this could work and what they’d potentially look like.

Through workshops, we defined the types of customers and how best to engage them, whether digital-savvy or not, envisaging a roadmap that could maximise a well-loved brand and attract new engagement.