Design Projects

Nile + Glenmorangie

A person holding a silver iPhone in their hand.
The image features the word 'nile' in white lowercase letters on a black background.

Overview

Working through Nile, I was part of a project exploring how Glenmorangie could reimagine the visitor experience at its Tain distillery.

The challenge was to identify new ways for visitors to engage with the brand, placing digital at the heart of the experience while respecting Glenmorangie’s established character and heritage.

My Role

Working as part of the Nile team, I helped develop the creative and digital direction across the visitor journey, from initial concepts and audience thinking through to digital experiences, storyboards and journey mapping.

My focus was on exploring how digital could enhance the physical experience and create meaningful points of engagement before, during and after a visit.

Impact

The work established a series of concepts and customer journeys showing how digital could extend the distillery experience and create new opportunities for visitors to discover and engage with Glenmorangie.

It provided a strategic and creative framework for thinking beyond the physical visit and connecting the experience across multiple touchpoints.

maximise a well-loved brand and attract new engagement

A view downward through a large industrial pipe to machinery below, with an orange overlay on right side containing white and orange text about 'Journey Map' for Glenmorangie distillery digital experience, including strategy and engagement goals.
A digital infographic outlining the journey of George and Katerina, including research and booking processes with images of a family in a car, Google search page, someone working on a laptop, and a person using a tool to carve wood.
A watercolor illustration of a boat on a lake with green hills and mountains in the background, and a sign with unreadable text in the foreground.
A family of three with sunglasses in a car, with a woman driving, a man in the passenger seat looking at his phone, and a boy sitting in the back seat.
Two girls are looking at their phones while sitting at a table, depicted in a watercolor style.
People sitting at tables in a room, engaging with mobile devices, with a person in the foreground holding a drink.
Illustration of a person holding a bottle of medicine in one hand, and a shopping cart containing groceries and a bottle in the other hand, with a group of people in the background.
A person in a lab coat holding a wine glass and smiling at a camera, with shelves of bottles in the background, while another person takes a photo of them with a smartphone.
Image with three sections: hikers trekking in mountains labeled 'Discoverers,' a person holding a glass of drink labeled 'Enthusiasts,' and a family walking on a forest path labeled 'Families.'
Close-up of a man dressed in a suit, adjusting his watch.
Digital display welcoming visitors to the Glenmorangie Distillery Experience, showing a modern building with stone and glass architecture, and a cloudy evening sky in the background.
Smartphone screen displaying an advertisement for booking a trip to Glenmooring Distillery in Tain with a modern building image in the background.
Close-up of a person holding a smartphone with an event booking app displayed, showing activities scheduled at a distillery, with blurred figures and structures in the background.
Outline drawing of a cocktail glass with a lemon slice and a garnish nearby, and a large soda bottle.
A man standing outside a large wall with a sign that reads "Dr Bill's Tasting Lab" and a QR code. The wall has a red section with laboratory icons and a gray section with black text.
Close-up of a textured oyster shell resting on a dark, rippled surface, with white text overlay about Deep Oyster Restoration effort.
A scenic view of a peaceful waterway surrounded by lush green trees with a clear blue sky and a historic stone building in the background, labeled the Glenmorangie Distillery.
Close-up of a cherry blossom tree branch with light pink flowers against a blue sky.
Person holding a tablet with a website about white chocolate and almonds
Person holding a tablet displaying a digital interface of a wine bottle with options to add a label, write a message, and add a photo.
Tablet screen showing a drink customization interface with a large glass of orange highball with ice, and options to choose glass type, add ice, shake or stir, add a twist, and order.
A person holding a tablet with a screen displaying the text "The Art of Creation" and an orange button that says "Let's set up my Flavour Profile." The background shows blurred outdoors scenery with blueberries or blackberries.