Design Archive



I worked for Legal & General, one of the UK’s oldest and largest insurers, on two separate occasions in recent years. On both, I’ve driven change through evolving their design offering business-wide and, in particular, developing comprehensive structures and language systems.

I was detailed to be a bridge between our internal designers and the global agency, SuperUnion, who would be assisting Legal & General.

From this merger of internal and external resource, the team would go on to develop Canopy, their design language system.

Creative Direction
Visual Design
Design Systems
Web UI

Experimental: Creating an Invisible Framework

Web UI Concepts

Advisor Academy Responsive Web

Group Data Services



Hired by Frog Munich to create a responsive, iterative, and scaleable Design Language System, we pared down and simplified Reckitt Benckiser’s core message into clear, simple visual and typographical structures.

RB’s distinctive kite was utilised to provide a unique holding device, used with purpose to look into our everyday worlds and the products we all use.

Visual Design
Design Systems
Web UI



University On-The-Go

Campus Society, a social network start-up, focuses on collaboration and sharing amongst universities worldwide.

Tasked to establish their brand from the ground up, including visual and written communications and social media campaigns, I worked closely with a young and enthusiastic team. Our objective was to create the go-to app for students everywhere.

Creative Direction
Visual Design
Design Systems
App UI
Web UI



Working with the boutique agency, Fathom, I was asked to create premium app interfaces for HSBC.

Much of the work was experimental in its approach, pushing boudaries whilst adhering to the bank’s strong design guidelines. I also worked on web UI for their corporate site.

Visual Design
Design Systems
App UI
Web UI
Storyboarding



Some older work for long-time client, Vero, an international specialist in HR and background screening. Printed brochures exquisitely executed by Generation Press.

Creative Direction
Branding
Visual Design
Design Systems
App UI
Web UI
Print
Presentation Design