Design Projects

Design Archive

I worked with Legal & General, one of the UK’s oldest and largest insurers, on two separate assignments, helping evolve its design offering across the business and develop more comprehensive structures and visual language systems.

On my second assignment, I worked as a bridge between Legal & General’s internal design team and global agency Superunion, bringing internal and external expertise together. This collaboration led to the development of Canopy, Legal & General’s design language system.

A logo with a colorful umbrella and the words "Legal & General" underneath.
Web page layout with a smiling child in the rain, a yellow callout box with a message, and a red section about responsible investing, with social media icons and navigation dots.
Webpage titled 'Legal and General Stories' with a large image of a young girl with curly hair wearing headphones, holding and looking at a tablet. Text on the webpage promotes investments, including a link to download a guide and a button labeled 'Invest with Legal and General.'
An Apple iMac computer displaying a webpage about retirement planning with images of families and buttons for financial options.
Two iPhones displaying a podcast app on a light grey background, one showing a list of podcasts with a play button, and the other showing a webinar interface with a video thumbnail and playback options.
A white tablet displaying an online education platform called Advisor Academy with videos and a welcome message.
Line graph with icons of an apple, coins, piggy banks, households, and a lightbulb, illustrating financial growth, savings, and sustainable living.
Three posters with circular line designs; the left and right posters have x-ray images of human skulls, the center poster has a pink and white gradient background with a circular line pattern.

Hired by Frog Munich to develop a responsive, iterative and scalable Design Language System for Reckitt Benckiser, I helped simplify its core messaging into clear visual and typographic structures.

RB’s distinctive kite became a flexible framing device, used to create windows into everyday life and the products that sit within it.

Pink triangular logo with white lowercase letters 'rb' inside.
Diagram of a pink and white logo with the letters 'rb' inside a pink triangle, with geometric construction lines and angle measurements.
Multiple digital devices displaying website pages related to health, hygiene, and home, including iMacs, iPads, and smartphones, on a light grey background.
A white tablet displaying a webpage with a woman smiling and holding a pink folder, with Chinese text and a pink button.
Two smartphone screens displaying different apps: the left shows a calendar event for a general meeting at a hotel with options to get directions or add to calendar, and the right shows a financial app with stock investment details, including a child and an investor, and a stock graph.
Financial report on a tablet screen showing stock price and growth percentage for the year 2015 with a pink and blue gradient background.
Tablet screen displaying a chart of household cleaning products with the brands Vanish, Calgon, and an Arm & Hammer product, along with text indicating brand market share percentages.
Two children, a girl and a boy, closely examining an object outdoors, with the word "Responsibility" overlaid.
Pink speech bubble with white text reading: "Investor Relations: Whilst predicting steady growth in the 3rd Quarter, the marketplace urges caution."

Working with boutique agency Fathom, I was asked to develop premium app interfaces for HSBC.

Much of the work was experimental, exploring new approaches and pushing the boundaries of HSBC’s digital experience while working within its established design guidelines. I also developed web UI for the bank’s corporate site.

Red diamond shape with white and red patterns
Tablet on a dark surface displaying a map application with a prompt to type a country name.
Tablet displaying a map data management interface with regions including North America, South America, Europe, Africa, Australasia, and Asia, on a dark background.
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Tablet screen displaying a bank website with information about flexible savings, mortgage comparison tools, and deposit rate of return, with a background blurred outdoors.
A boat floating on water with a Greek flag, related to HBSC credit card offers.

Campus Society was a social network start-up focused on collaboration and sharing between university students around the world.

Tasked with building the brand from the ground up, I worked closely with its young team to develop the visual and verbal identity, digital experience and communications, with the ambition of creating the go-to app for students everywhere.

Close-up of a white smartphone displaying a social media app with channels and messaging options. The screen shows various channels related to fashion and culture, with a prominent red section stating, "Your Channels. Your Rules."
Two smartphones showing a space-themed app interface; the left screen displays mission progress and unlockable character icons, while the right screen shows recent user activity and achievements.
A white tablet displaying a website with images of a skull, people in a crowd, and a telescope on a sandy beach.
Side-by-side of the digits 6 and 9 in stylized font, with the 6 on the left featuring a night sky with stars and mountains, and the 9 on the right in warm, orange, and beige tones.
Digital badge notification celebrating John's achievement as a super-trooper, featuring a stylized icon of a stormtrooper helmet, with a blue button labeled 'Publish my Channel.'
A mobile app interface titled 'Animation Project' with a dark blue header and a grid icon in the top right corner, on an orange background.
Notification message saying 'Hello Space-Hopper. You've been rewarded for recent activity', with a smiling alien icon on a blue background.