BRANDING AND CULTURE
Flynt (AI)
Flynt utilises the latest technological developments in Artificial Intelligence and the power of brand to enable you to tell your story.
Working in a small, agile team of three founders - strategy, design (me) and code - we’re creating an accessible, cost-effective and impactful solution for business and individuals to brand themselves.
Flynt, like the tools that enabled early humans to develop and flourish, empowers you to get to the crux of your business needs quickly and instructively.
making branding accessible, cost-effective and impactful for everyone
With education embedded throughout, you learn as you go. You’ll be up to speed with the secrets of archetypes, traits, brand positioning, voice, type and colour in no time.
Our aim is to enhance rather than replace creativity where Flynt acts as a guide and a collaborator, asking questions and assisting you to move through seamless stages of brand building.
With an emphasis on brand and culture, Flynt makes the process fast and fun. Your brand the way you want and all in one place.
The project is still in testing, but here’s a sneak peek of how it’s progressing.
Founder
Creative Direction
Branding + Naming
Strategy
SaaS UI
STATEMENT
We’re Flynt.
and we’re on a mission to make it easy to tell your business story.
PERSONALITY
Of course, it makes sense to have a clear focus on our own brand in order to instil trust in others to use Flynt in the first place!
We conducted extensive research using our 3-step methodology of Discovery, Personality and Identity to clarify our core message and structure our strategy and business goals (defining Archetypes and Traits is a key part of our psychometrics within Flynt so it’s useful for us too),
This equipped us with the tools to start visually crafting both the medium and the message.
FLYNT MONOGRAM
Our initial thinking behind the logo was the feeling of it being like a primitive hand tool. And the dash and three dots are Morse for the letter F. But we’ve pared it down to avoid conflict with a well-known software (!) and its simplicity is much more suited to Flynt’s ethos and the three founders.
OUR IDENTITY
As the name Flynt has ‘evolved’ from our earthly past (Acheulean tech from Homo Erectus some 2m years ago apparently), it seemed fitting to continue this geological theme into our colour palette.
Typography is a tricky one - it’s for building your brand, not ours! So we’ve gone a little sotto voce with this.
Iconography is used throughout though our main idea generators use ‘ignite’ and ‘spark’ to meld with the Flynt/flint analogy.
USER INTERFACE
Besides the chat interfaces, the application requires a series of engaging dashboards, the anatomy of which are broken down into:
Navigation
Cards
Tiles
Lists
More singular, complex UI elements appear within certain phases of the application.
