BRANDING AND CULTURE

Flynt (AI)

Bright yellow background with the black text 'brand.yourself' centered.
Open MacBook Pro showing a website with a welcome message to Flynt, a three-phase approach, and various colorful graphic sections.
Open MacBook Pro displaying a digital brand building board interface with sections labeled Amethyst, Type something, and other content blocks.

Flynt utilises the latest technological developments in Artificial Intelligence and the power of brand to enable you to tell your story.

Working in a small, agile team of three founders - strategy, design (me) and code - we’re creating an accessible, cost-effective and impactful solution for business and individuals to brand themselves.

Flynt, like the tools that enabled early humans to develop and flourish, empowers you to get to the crux of your business needs quickly and instructively.

A yellow square with three black dots arranged in a triangular pattern.

making branding accessible, cost-effective and impactful for everyone

With education embedded throughout, you learn as you go. You’ll be up to speed with the secrets of archetypes, traits, brand positioning, voice, type and colour in no time.

Our aim is to enhance rather than replace creativity where Flynt acts as a guide and a collaborator, asking questions and assisting you to move through seamless stages of brand building.

With an emphasis on brand and culture, Flynt makes the process fast and fun. Your brand the way you want and all in one place.

The project is still in testing, but here’s a sneak peek of how it’s progressing.

Founder
Creative Direction
Branding + Naming
Strategy
SaaS UI

STATEMENT

We’re Flynt.
and we’re on a mission to make it easy to tell your business story.

PERSONALITY

Of course, it makes sense to have a clear focus on our own brand in order to instil trust in others to use Flynt in the first place!

We conducted extensive research using our 3-step methodology of Discovery, Personality and Identity to clarify our core message and structure our strategy and business goals (defining Archetypes and Traits is a key part of our psychometrics within Flynt so it’s useful for us too),

This equipped us with the tools to start visually crafting both the medium and the message.

Table comparing traits, pillars, and qualities: Traits - Dynamic, Engaging, Visionary; Pillars - Transform, Enable, Inspire; Qualities - Agility, Collaboration, Ambition.
A man with a serious expression whispering into a person's ear, with text on the right side that says 'You, The Ruler. Always in control' along with descriptive words such as ambitious, authoritative, and confident.
A colorful image of a castle, similar to Disney's, with a fireworks display in the sky above it.

FLYNT MONOGRAM

Our initial thinking behind the logo was the feeling of it being like a primitive hand tool. And the dash and three dots are Morse for the letter F. But we’ve pared it down to avoid conflict with a well-known software (!) and its simplicity is much more suited to Flynt’s ethos and the three founders.

Two rectangular sections with a yellow background on the left and a light green background on the right. The left section has a combination of black dots and a thick black line, some of which are grouped together, resembling a game piece or symbol. The right section has three black dots arranged in a triangle pattern.
Diagram explaining Flynt's thinking and analysis process with circles representing stages: 1. Thinking and preparing, 2. Deep in thought, 3. Getting the information, 4. Playful. Four different circle icons with different designs are shown at the bottom, indicating Flynt has something to tell you.
A lineup of nine polished gemstones in a row labeled from left to right: Sulphur, Amethyst, Obsidian, Malachite, Topaz, Carnelian, Flint, Amber, and Jade.

OUR IDENTITY

As the name Flynt has ‘evolved’ from our earthly past (Acheulean tech from Homo Erectus some 2m years ago apparently), it seemed fitting to continue this geological theme into our colour palette.

Typography is a tricky one - it’s for building your brand, not ours! So we’ve gone a little sotto voce with this.

Iconography is used throughout though our main idea generators use ‘ignite’ and ‘spark’ to meld with the Flynt/flint analogy.

Color palette showing yellow labeled amber with hex code #FFF175 and dark gray labeled flint with hex code #4C4C4C.
Color palette with twelve circles in yellow, gray, beige, mint green, coral, blue, lavender, gray, olive, teal, lime, and sky blue.
Image showcasing the font family Niveau Grotesk, displaying uppercase and lowercase letters, numbers, punctuation, and special characters in black on a white background, with a description of the font and its styles on the right side.
Sample of the Plantin typeface showcasing uppercase and lowercase letters, numbers, and various symbols.
Five minimalist icons representing the words Spark, Ignite, Refine, Crystallise, and Stardust on a yellow background.
A series of four circular images showing pink and purple clouds at sunset or sunrise.

USER INTERFACE

Besides the chat interfaces, the application requires a series of engaging dashboards, the anatomy of which are broken down into:

  • Navigation

  • Cards

  • Tiles

  • Lists

More singular, complex UI elements appear within certain phases of the application.

A MacBook Pro displaying a color palette titled "Vibrant Connections" with six vertical color swatches labeled black, bright blue, lilac, yellow, jade, and light grey.
Open MacBook Pro displaying a presentation slide titled 'Discovery Workshop playback' with text about collaboration and personality.
Open MacBook Pro displaying a design interface with multiple photography theme options on the screen.
Graphic with purple mandala design on left and text about culture, inspiring everyone, and deepening brand relevance.
Screenshot of a user interface with sections for project management, phases, and stages including icons for team, manager, settings, notifications, discovery, audit, chat, research, culture, personality, archetypes, traits, words, statements, voice, identity, color, type, image, additional elements like analysis and apply. On the right, there are icons for search, notifications, and DJ roles, and a dropdown button labeled 'Project Health' with a heart icon.
Diagram illustrating relationships among Mohandas Karamchand Gandhi, a woman, and two men, with circles connecting their images.
A word cloud with the words 'Ambitious' and 'Ambitious' in different sizes and styles.
Flynt Academy webpage with the title 'Team Builder' and a button labeled 'Watch the tutorial'
Three sections of a digital design course overview with titles 'Colour: Theory and Application,' 'Typography: Make your content smile,' and 'Photography: Capturing the moment,' each featuring images and bullet points.
A screenshot of a photo editing menu showing various tools and color options.
A digital screen displaying a notification that a workshop is overdue, with a red header saying 'Workshop - You're overdue'. There is a red button labeled 'Start Flynt Chat' and additional workshop tasks titled 'Flynt Chat' and 'Team Review'
Project timeline showing 30 days allocated, 27 days remaining, and the deadline now. There is an option to extend the deadline.