DESIGN PROJECTS
I work across brand strategy, identity, language and digital experience, creating coherent systems that connect ideas with how organisations look, speak and behave.
From focused design assignments to complete brand programmes, my work spans large organisations, independent businesses and self-initiated ventures.
Selected Work
An AI platform for building and managing brands, bringing strategy, language, identity and digital experience into one connected system.
Selected Work
Fashion for the Liberated
Brand identity and creative direction for an independent fashion label with an unapologetic attitude and provocative visual language.
Selected Work
Visual strategy and identity for an independent GP practice, creating a distinctive and coherent presence across digital, communications and environmental design.
Selected Work
Creative and digital direction for Edinburgh-based strategic design consultancy Nile, developing a coherent visual language from initial workshops through to website delivery.
Selected Work
Reimagining customer journeys for Glenmorangie’s Tain distillery, placing digital at the heart of new ways for visitors to experience and engage with the brand.
Selected Work
Vero Screening
Brand evolution
A long-standing creative partnership with Vero, evolving its brand, digital products and communications through a coherent verbal and visual language.
Vero = Accurate
Creating an interim brand fusion following Vero’s acquisition by US behemoth Accurate, bringing together both visual identities without losing Vero’s established character.
Selected Work
A selection of earlier work spanning brand, design systems, digital products and communications for organisations including Legal & General, Reckitt Benckiser, HSBC and Campus Society.
