Design Projects

Filth Latex

Overview

Amsterdam-based latex designer Stuart Craig asked me to help him create Filth Latex from the ground up.

With no name and only a loose idea of where he wanted to take it, more McLaren and Westwood, punk and club than traditional fetishwear, the opportunity was to create something distinctive within the latex fashion market.

https://www.filth-latex.com

Pink background with a white letter 'F' in the center.

My Role

I developed the brand from its initial positioning and naming through to its verbal and visual identity, creating a set of systems that positioned Filth Latex as handcrafted and premium, with an emphasis on provenance and quality.

I led the creative direction across identity, photography, campaigns, print, packaging and digital.

Impact

Filth Latex now sells internationally, with a growing presence and significant following within the latex and alternative fashion scene.

The brand continues to expand its reach through exhibitions and fashion shows in Germany, taking Filth Latex from an initial idea to an established independent label with an international audience.

More McLaren and Westwood, punk and club

Close-up of a person wearing a red, shiny, zippered jacket with the words "FITHLATEX" overlaid.
Model wearing red latex dress with black latex sleeves and black latex pants, promoting latex clothing fashion.
Moodboard.jpg
Moodboard-2.jpg
Text on a black background that says, "We're Pleasure-seekers."
Orange background with white bold text stating: 'Colorful. Eccentric. Liberated.'
Color palette showing primary colors of latex black, latex, milk, satin; secondary colors of mid turquoise, cool pink, mint; bright colors of passion red, bubblegum, electric blue.
The word "FILTH" repeated four times in different colors: black on red background, dark gray on black background, pink on black background, and blue on black background.
Color swatches labeled Bubblegum, Latex, and Milk, each with different background colors.
Pink background with white and purple text that reads 'ABRIL DISPLAY BLACK, fashionably liberated'.
Dark background with white text that says "NIVEAUX GROTESK LIGHT" and "the authentic you."
Black circle with the word 'FILTH' in pink uppercase letters in the center.
A woman with black hair in a high ponytail, wearing a black and red striped latex dress, black crocodile-embossed high-heeled boots, and black nail polish, sitting on the floor against a plain background.
Model wearing a red and black latex dress with matching black latex gloves, posing against a neutral background.
A logo with a windmill drawing at the top, the text 'hand-crafted in the Netherlands' in the middle, and a rainbow-like arc at the bottom with the text 'be the authentic you' beneath it.
Two fashion posters with a woman in bold outfits, one lying on the ground and the other standing holding a large object, both featuring the brand name 'FILTH'
A double-sided business card for Filth Latex Clothing with a pink and black color scheme. The front features the word 'FILTH' repeatedly in pink on a black background, and the back displays a pink-tinted photo of a woman in latex clothing with contact information and the slogan 'Be the authentic you'.
A piece of dark blue transfer paper with pink text that reads 'FILT' in a repeating pattern.
Two rectangular tags hanging on strings, one black with a decorative white 'F' and the word 'Fifth' at the bottom, the other beige with white Chinese characters and the word 'Milk'
A person holding a black and white invoice or receipt with the header 'FILTH' and a large placeholder headline, against a plain white background.
Laptop screen displaying an online dress store with a woman wearing a black and red striped dress in a diamond-shaped frame.
Close-up of a woman's face and neck wearing a light blue latex garment with a black zipper at the neck, and black earrings. The image contains overlaid text about a latex clothing brand from Netherlands.
Two smartphones displaying fashion websites with models wearing latex clothing and accessories.