Design Projects

FLYNT STUDIO

A yellow square with three black dots arranged in a triangular pattern.

Overview

Flynt is an AI-powered platform designed to make professional brand development more accessible, bringing strategy, language, identity and digital experience into one connected system.

Built around a structured process of Discovery, Personality and Identity, it guides organisations through understanding, developing and managing their brand.

My Role

Co-founder and Creative Director, working within a three-person founding team spanning strategy, design and development.

I lead Flynt’s creative development, from proposition, naming and brand strategy through to verbal and visual identity, product experience and interface design. I also help shape the methodology and tools that underpin the platform.

Impact

Flynt has evolved from an initial concept into a working brand-building platform, combining strategic thinking, creative development, education and brand management within a single product.

The result is both a platform and a methodology, designed to help organisations build stronger brands collaboratively and apply them consistently.

making branding accessible, cost-effective and impactful for everyone

STATEMENT

We’re Flynt.
and we’re on a mission to make it easy to tell your business story.

PERSONALITY

We used Flynt’s own three-step methodology of Discovery, Personality and Identity to define our proposition, archetypes and traits, creating the strategic foundation for the brand.

A man with a serious expression whispering into a person's ear, with text on the right side that says 'You, The Ruler. Always in control' along with descriptive words such as ambitious, authoritative, and confident.
A colorful image of a castle, similar to Disney's, with a fireworks display in the sky above it.
Table comparing traits, pillars, and qualities: Traits - Dynamic, Engaging, Visionary; Pillars - Transform, Enable, Inspire; Qualities - Agility, Collaboration, Ambition.

FLYNT MONOGRAM

Inspired by primitive hand tools, the original mark also referenced the Morse code for F. It was later pared back to create a simpler monogram reflecting Flynt’s ethos and its three founders.

Two rectangular sections with a yellow background on the left and a light green background on the right. The left section has a combination of black dots and a thick black line, some of which are grouped together, resembling a game piece or symbol. The right section has three black dots arranged in a triangle pattern.
Diagram explaining Flynt's thinking and analysis process with circles representing stages: 1. Thinking and preparing, 2. Deep in thought, 3. Getting the information, 4. Playful. Four different circle icons with different designs are shown at the bottom, indicating Flynt has something to tell you.

OUR IDENTITY

Flynt’s geological origins inform the colour palette, while typography remains deliberately understated, allowing users’ brands rather than ours to take centre stage.

Iconography brings more character, with ideas such as Ignite and Spark extending the Flynt/flint metaphor throughout the platform.

A lineup of nine polished gemstones in a row labeled from left to right: Sulphur, Amethyst, Obsidian, Malachite, Topaz, Carnelian, Flint, Amber, and Jade.
Color palette with twelve circles in yellow, gray, beige, mint green, coral, blue, lavender, gray, olive, teal, lime, and sky blue.

THE PLATFORM

Visual Systems

A modular design system provides the foundation for Flynt’s interface, bringing consistency to navigation, dashboards, cards, tools and interactions.

Designed to accommodate increasingly complex functionality, the system allows Flynt to evolve while maintaining a clear and coherent user experience.

Journeys

Flynt guides teams through connected journeys spanning Discovery, Personality and Identity, turning strategic thinking and creative decisions into a coherent brand.

Structured workshops, review and approval help the right people contribute at the right stage of the process.

Application Control

Flynt extends beyond brand creation into the ongoing management of the brand, bringing assets, guidelines, decisions and approvals together within one system.

Teams can see what is current, what is approved and how the brand should be applied as the organisation evolves.

Guidelines

Flynt automatically brings the decisions made throughout the process into living brand guidelines, keeping strategy, language, identity and assets connected.

Rather than a static handover document, guidelines remain part of the platform, evolving alongside the brand.