Design Projects

Vero SCREENING

Overview

I’ve worked with Vero Screening, an ambitious Brighton-based business specialising in international employment screening, periodically since 2012.

Across a series of assignments, the relationship developed from individual design projects into a comprehensive evolution of the brand, spanning verbal, written and visual communications across the business.

The word 'vero.' in black lowercase letters on a white circular background.

My Role

I led the creative direction across brand development, design systems, digital products, responsive web, content, presentations, events and print.

Working closely with Vero’s leadership and internal teams, I developed Arc, an overarching design language system, supported by a comprehensive brand standards manual and the tools needed to apply the brand consistently across internal and external communications.

Impact

The work elevated Vero’s brand to reflect the scale, quality and ambition of the business, creating a more sophisticated and coherent presence across its products and communications.

As Vero continued to grow, the brand helped strengthen its positioning and support the company through to its eventual multi-million-pound acquisition by US-based Accurate Background.

developing a comprehensive brand voice that encompassed verbal, written and visual systems

DP are the creative force behind our company-wide rebranding. David worked closely with the Vero leadership team to help us clearly express who we are as a brand and better present what we offer as a business.

Rupert Emson, Chief Executive Officer, Vero Screening

Brand Standards Manual

Our messaging, colours, imagery, and fonts all come with meaning, which we're incredibly proud of. And our Marketing Team has all the resources they need at their fingertips, so they can fully realise the potential of our new brand and our business.

Georgina Wilson, Head of Strategy, Vero Screening

Design showing typography styles with examples of Benton Modern Roman and Proxima Nova fonts, including alphabet, numbers, and symbols, on a dark background placed on a wooden surface.
A printed page with the title 'Documentation Hierarchy.' featuring a large room with yellow walls, a woman holding a globe, and ceiling lights designed as globes. Other images include a blue background with white dots, an elderly woman, a crowd of people crossing a street, and a cityscape at night.
Open book with pink pages displaying black icon illustrations on right page and white text on left page, placed on wooden surface.
A printed page showing a design grid with five black circles, one containing the word 'Vero' in white text.
Open book on a wooden table showing a page with the title 'How We Write. Cleverly' and a list of adjectives and keywords describing effective writing, including words like 'innovative,' 'smart,' and 'knowledgeable.'
Open book displaying color information about Charcoal Grey with sample color swatches, RGB and HEX codes, on a wooden surface.

Printed Brochure

Open brochure or magazine featuring images of modern architecture, a woman with long blonde hair viewing a display, and a pedestrian bridge.
Open booklet with a nighttime cityscape photo showing light trails of moving vehicles on the left page and a paragraph of text on the right page.
Open booklet with colorful overlapping circles in blue, yellow, pink, green, purple, and black on white background.
Open booklet or magazine displaying a list of countries, with a focus on the section about continents and some specific nations.

Digital

VP-iPad.jpg
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A tablet displaying a guidebook overview with text, a purple background, and a photo of a woman gesturing with her hands.
VP-iPhone.jpg
Tablet displaying a presentation slide titled 'Our Brand Behaviours' on a dark background with some pink and white text, placed on a gray surface with a stylus beside it.
A smartphone displaying a green forest with the text "Driving our business towards a greener future" overlaid on the image.
Two tablets side by side displaying photography-related digital publications; the left tablet shows a cover page with aerial view of people crossing a street, titled 'Bringing Vero to life,' with a pink download button, and a sidebar with download options; the right tablet displays pages from a lookbook with images of cityscapes and architecture, titled 'Lookbook,' and sections on photographic concepts and visual systems.
A person holding a smartphone displaying a quote that reads, 'Honesty and integrity are a fundamental requirement of all our employees when performing their duties,' on a gradient pink and orange background.

The tools David provided, and the lessons we learned along the way, have enabled us to move forward with confidence and with an image that truly represents us.

Rupert Emson, Chief Executive Officer, Vero Screening

Internal Comms

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A data visualization report titled 'Black Swans' about changes in employment screening processes due to digital hiring. It features a horizontal bar chart with percentages for various screening types like criminal record checks, CV comparison checks, ID verification, and social media checks. An illustration of orange swans transitioning into gray swans represents the impact of remote digital hiring on background screening, with 41% shown as the significant change.
A colorful infographic titled 'Screening by Numbers' displaying various types of employee background checks with percentages and pie charts illustrating the proportion of checks performed, set against a blue gradient background.