Vero Branding
I've worked with Vero, an ambitious Brighton-based business specialising in international screening, periodically since 2012.
During these assignments, I delivered various design solutions - web, product, and print - developing a comprehensive brand voice that encompassed verbal, written and visual systems.
Prior to their recent acquisition, we conducted an extensive exercise that included all forms of brand communications, both internal and external, digital products, responsive web, presentations, short films, printed materials, an overarching design language system and, at its core, a physical brand standards manual.
Creative Direction
Branding
Design Systems
App UI
Web UI
Content Design
Presentation Design
Event Design
Print
developing a comprehensive brand voice that encompassed verbal, written and visual systems
“DP are the creative force behind our company-wide rebranding project. They worked closely with the Vero leadership team to help us clearly express who we are as a brand and better present what we offer as a business.”
Rupert Emson, Chief Executive Officer, Vero Screening
BRAND STANDARDS MANUAL
Our messaging, colours, imagery, and fonts all come with meaning, which we're incredibly proud of. And our Marketing Team has all the resources they need at their fingertips, so they can fully realise the potential of our new brand and our business.
Georgina Wilson, Head of Strategy and Planning, Vero Screening
PRINTED BROCHURE
The tools DP provided, and the lessons we learned along the way, have enabled us to move forward with confidence and with an image that truly represents us.
Rupert Emson, Chief Executive Officer, Vero Screening
DIGITAL SYSTEMS
Vero/Go. Self Service Application
Vero Website
VeroPoint. Internal and Client Resources Library
Brand Portal. Vero’s Internal Repository
CLIENT-FACING AND INTERNAL COMMUNICATIONS
A mammoth task. Over 150 separate internal documents were assessed, collated, designed for and the styles applied and locked in Microsoft by the internal tech team.
Every variability was analysed and catered for (there were many!). From tables, charts, iconography, and data visualisation through to presentations and cover pages - and all aligned to our comprehensive, new language system, Arc.
EMPLOYMENT GUIDEBOOK
VERO GREEN
INSIGHT
