Over a six month period, I was tasked with producing web guidelines from pre-existing designs AND to create, develop and deliver a future-facing Design Language System (DLS) that would stretch across multiple products and services. Working closely with UX, BA, stakeholders, developers and senior management I crafted concrete and lasting visual solutions.
A range of visual design elements for the Consumer website.
A Responsive question and answer tracking tool to assess your future pension health.
An example of the Design Language System extending from the Consumer website into other applications.
I could rapidly design and iterate any new product using the burgeoning DLS. Here, the Selfie Quote tool uses face recognition and AI to build a tailored monthly quote.
As awareness for the new language system grew, other areas of the business were keen to be involved. As with the IFA Tracker tool above, new features would be added to the DLS from approved designs, creating a living document.