Campus Society are a social network start-up focused on collaboration and sharing within universities worldwide. I was tasked to establish their brand and, working with a young and enthusiastic team, our objective was to create the go-to app for students anywhere.
A place of infinite possibilities.
Campus' Universe theme expands into the colour naming system incorporating elements, minerals, metals and precious stones creating a Periodic Table with distinct hierarchy.
Students can network, chat, share and collaborate on projects, ideas and everything else besides. The 'Omnifeed' allows the user to instant message individuals, groups or specific 'Channels' and toggle between wall posts and members online.
The more the user interacts - following, posting, commenting etc - the more features they can unlock. Incentivisation and gamification will play a large part in the success of CS.
Paging and on-scroll animation highlights key features of the app.
To physically incentivise, we designed various forms of 'cool' giveaways. It is envisaged that CS will branch into multiple strands such as fashion, festivals and the like.